Luminoso Technologies

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Luminoso Technologies, Inc.
Type Private
Industry Text Analytics
Headquarters Cambridge, Massachusetts, United States
Key people Catherine Havasi
Dennis Clark
Jason Alonso
Rob Speer
Investors Acadia Wood Partners
Digital Garage
George Kassabgi
On Grid Ventures LLC
Products Luminoso Analytics
Luminoso Compass
Luminoso API
Related Certifications Certificate in Data Science Industry Overview

Luminoso Technologies, Inc. is a text analytics software as a service(Saas) company that helps companies understand their customers better and take action to maximize customer satisfaction and loyalty [1]


The foundation of Luminoso’s technology was laid in 1999. Catherine Havasi was part of an Undergraduate Research Opportunities Program (UROP) project in the MIT Media Lab under professor emeritus Marvin Minsky. The project's mission was to give computers "common sense". [2]

This team along with Havasi’s collaborator, Pushpiner Singh, built the “Open Mind Common Sense” (OMCS) project. This cloud-based crowdsourcing tool collected information from the Internet and put it into a database. This database contained words definitions and the relation between these words. [3]

Networks called ConceptNet and AnalogySpace connected these concepts and inferred new knowledge. The database($link) is freely accesible.[4]

Initially, Luminoso's job was to provide a graphic interface and analytics engine for this project but this technology evolved into analyzing text data. [5]

Luminoso was launched through the MIT’s Venture Mentoring Service. [6]


Luminoso raised $1.5m in Feb 2013 from On Grid Ventures and George Kassabgi. [7]

Luminoso also raised $6.5m in July 2014 from Acadia Wood Partners, Digital Garage and On Grid Ventures. [8]


Luminoso takes in unstructured text in the form of news stories, research results, blogs, forums, social media, surveys,etc. Luminoso applies its technology to identify the ideas, patterns or connections related to the inputted query. This query is as per its clients demand. Thus, Luminoso provides actionable intelligence to its clients which enables these clients to understand their customers. Pricing is based on the amount of data processed and number of languages screened.

Luminoso's technology derives understanding by merging Natural Language Processing, Artificial Intelligence, Probability and a database of 17 million facts with a innate awareness of context. This technology analyzes text in $nine languages including emojis.


Qualtrics provides surveys of customers, market and employees.

Basis extracts information from multilingual text and digital services.

Nuance helps Luminoso to convert Sppech to Text.

Twitter is used as a Social Media Platform for Luminoso.

iModerate helps Luminoso gain insights on its audience.

Connotate delivers the targeted information by extracting the web content.

Gnip provides Social Data to Luminoso. provides data from forums, message boards, news and blogs to Luminoso.


Product Family Description
Luminoso Analytics This product identifies key topics, clusters related topics and then summarizes insights. [10]
Luminoso Compass This product gives companies deeper insight by dealing with real-time textual information. [11]
Luminoso API $This product offers an API so companies can connect it to internal, private data sources. [12]


The customers of Luminoso include Intel, Autodesk, Sony, Scotts Miracle Gro, General Mills, MarketCast, TNS, NASA,GlaxoSmithKline, isobar, iModerate, Dentsu Aegis Networks and CDC. [13]


The competitors of Luminoso include Clarabridge, Idibon, Crimson Hexagon, Semantria, Attensity, Talend, Medallia, Lexalytics, Digital Reasoning, Maluuba, Wit.AI, CEPT Systems.

Latest Tweets

June 02, 2022apwinthropAlways good to see @LuminosoInsight being recognized by an analyst firm as an “industry leader” for #TextAnalytics



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