Admob

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Admob.png
www.google.com/admob
Admob
Type Private (Subsidiary of Google)
Industry Mobile advertising
Founded April 10,2006
Founder Omar Hamoui
Headquarters Mountain View, California, US
Key people Naruatsu Baba, Jason bryne, Omar Hamoui
Investors Accel, DFJ Growth, Nihal Mehta, Draper Fisher Jurvetson(DFJ), Micheal Dearing, Northgate Capital, Sequoia Capital, SV Angel
Number of employees 1200
Related Certifications Certificate in Mobile Ad Networks Industry Overview

AdMob is an advertising platform for promoting and monetizing mobile applications. The name AdMob is a portmanteau for "advertising on mobile". It is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications. It was founded in April 2006 while its founder Omar Hamoui was in business school at Wharton.
Admob's mobile advertising and monetization solutions include mobile sites and Mobile Analytics solution, which helps mobile site owners to gain insight into their traffic and site usage to make data-driven decisions about their mobile business and Mobile Metrics Report, which offers insights into trends in the mobile ecosystem.


History

  • April 2006 - Founded by Omar Hamoui as a mobile advertising company.
  • November 2009 - The company was acquired by Google for $750 million.
  • May 2013 - Google announced a rebuild of the AdMob platform using technology from platforms like AdSense.
  • March 2016 - Google Integrates Smaato into AdMob and DoubleClick to Help Publishers Maximize Revenues

Controversies

  • In 2009, Google's AdMob deal was criticized and there were consumers group who suggested that the U.S. Federal Trade Commission should block the acquisition of AdMob Inc. because the deal would diminish competition in the mobile-advertising market. The takeover would give Google dominance in mobile advertising and hurt consumers, the Center for Digital Democracy and Consumer Watchdog said in a statement. [1]
  • In 2010, Italian rival, KlausTech Inc, sued AdMob over Online Ad Patent. Digital marketing technology provider KlausTech Inc. filed a complaint Wednesday in the U.S. District Court for the Eastern District of Texas, alleging AdMob has infringed U.S. Patent Number 6,128,651 with its programs for mobile and online advertising. [2]


Top 5 Recent Tweets

DateAuthorComment
August 07, 2018unity3dUnity mobile app developers can now monetize with @Google ads without any additional required development work. Fin… https://t.co/pIkvyUdIU5
August 15, 2018admobLooking for the best ways to implement interstitial ads in your apps? We’ve got some tips! https://t.co/yNZ2JOIPVW
August 14, 2018kraftysprouts@GoogleAds The form does not work and i have no idea why during signup my Google Ads account is not showing up. and… https://t.co/JUZvFjub98
August 14, 2018kraftysprouts@GoogleAds My adwords account is not showing up on @admob signup page.
August 14, 2018kraftysprouts@admob WE are unable to create an account, its been like this for days https://t.co/vrxR03uGd7


Top News Headlines

  • In March 2016, Google Integrates Smaato into AdMob and DoubleClick to Help Publishers Maximize Revenues [3]
  • In 2015, Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More [4]
  • In 2009, AdMob was listed among The Top Tenmobithinkers 2009.
  • In 2010 AdMob received a Mobile premier Award.
  • In May 2010 AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.

Top 5 Lifetime News Headlines

  • In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.
  • In 2010, AdMob received a Mobile Premier Award.
  • In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.

References

  1. http://www.bloomberg.com/news/articles/2009-12-28/googles-admob-deal-criticized
  2. http://www.law360.com/articles/150447/italian-rival-sues-admob-over-online-ad-patent
  3. http://www.webwire.com/ViewPressRel.asp?aId=202415
  4. https://techcrunch.com/2015/05/28/google-debuts-new-admob-tools-for-ad-targeting-native-ads-scaling-apps-and-more/

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