Wikis and Marketing

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Father of the Wiki

"The idea of a "Wiki" may seem odd at first, but dive in, explore its links and it will soon seem familiar. "Wiki" is a composition system; it's a discussion medium; it's a repository; it's a mail system; it's a tool for collaboration. We don't know quite what it is, but we do know it's a fun way to communicate asynchronously across the network."

-Ward Cunningham


Burger King Advert Sabotaged on Wikipedia

Case Studies

Wikis as Intranets

  1. JCIntra (Johnson & Johnson)

Wikis for Marketing

Wikis for Competitive Intelligence

Wikis for Internal Training

Wikis for Customer Training (Including Opinion Leaders, HCPs, Patients, and Caregivers)


3 Uses for Wikis in Business[1]

Your Wiki isn't (necessarily) Wikipedia [2]

What are Wikis and Why Should You Use Them? [3]

See Also

Verify.Wiki: Business Applications

Wikis For Marketing

Wikis for Competitive Intelligence

Wikis And Internal Training

Wikis And Organizational Efficiencies

Verification history