Wikis and Marketing
Overview
"The idea of a "Wiki" may seem odd at first, but dive in, explore its links and it will soon seem familiar. "Wiki" is a composition system; it's a discussion medium; it's a repository; it's a mail system; it's a tool for collaboration. We don't know quite what it is, but we do know it's a fun way to communicate asynchronously across the network."
-Ward Cunningham
Headlines
Burger King Advert Sabotaged on Wikipedia
Case Studies
Wikis as Intranets
- JCIntra (Johnson & Johnson)
Wikis for Marketing
Wikis for Competitive Intelligence
Wikis for Internal Training
Wikis for Customer Training (Including Opinion Leaders, HCPs, Patients, and Caregivers)
Articles
3 Uses for Wikis in Business[1]
Your Wiki isn't (necessarily) Wikipedia [2]
What are Wikis and Why Should You Use Them? [3]
See Also
Verify.Wiki: Business Applications
Wikis For Marketing
Wikis for Competitive Intelligence
Wikis And Internal Training
Wikis And Organizational Efficiencies
Top Authors
Verification history
2,791 days ago
2,792 days ago
2,792 days ago- View all verifications
