Social Media Analytics

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Social Media Analytics is the practice of monitoring and analyzing social media data to find opportunities and risks for a company, brand or person. Social Media Analytics is typically used as an alternative to traditional market research or to find early signals.

For social media monitoring, the most common contents can be found on platforms such as blogs, discussion forums, Facebook, Twitter, LinkedIn, Google+. Depending on the country, some social media channels are more popular than others. Depending on the content that has to be analyzed, some channels are more appropriate to be considered. The range of contents can be very wide and to assure a good quality of results the planning has to be very specific.

To plan a successful social strategy, it is important to get familiarized with each network what are the audiences that can be reached and how the business can best use each platform.