Cosmofarma Exhibition

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Cosmofarma Exhibition
Date 2017-05-28
Place Bologna Italy

Cosmofarma Exhibition, the landmark trade fair for the pharmacy world organised by BolognaFiere, returns to Bologna from 5th-7th May 2017 following an extremely successful 20th anniversary celebration in 2016. 384 exhibiting companies from 20 countries attended the event, 1,059 brands were on display and 31,791 sector professionals from 54 countries took part, a 7% increase compared to the previous year.

With an excellent reputation built up over the years, Cosmofarma Exhibition is looking to the future with a spirit of initiative and a focus on innovation. “Look beyond. Driven by passion” will be the leitmotiv of the upcoming fair: looking to the future with professionalism and driven by passion to overcome the challenges posed by the market.

Roberto Valente, Director of Cosmofarma Exhibition, comments, “The passion within Cosmofarma is what makes this fair an unmissable event for the pharmacy world and everybody working in the sector. Our passion pushes us to be daring, even in our communication strategy. Our latest advertising campaign emphasises the importance of looking towards the future and embracing the research and innovation necessary for key players in the pharmacy universe to develop their own businesses.”

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Once again Cosmofarma Exhibition will have four themed focus areas, identified through a survey of exhibiting companies and visitors, which will host in-depth explorations and relevant initiatives for the market: DIAGNOSTICS&PREVENTION, MANAGEMENT&DIGITAL, SKINCARE&TRICHOLOGY and NUTRITION&LIFESTYLE.

2017 also sees the return of the Start-Up Village, in partnership with Wellcare: an important showcase for start-ups and the products they have developed for the pharmacy world, with direct involvement from leading businesses in the sector.

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