Robert Buccino

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Gnome-home.png This user currently works in Neocortex Consulting Group.


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If your advertising agency specializes in Rx medicine and health, you can rely on me to come through for you with strategically relevant, emotionally resonant, and unexpectedly innovative copy and concepts, no matter how arcane the science (think oncology) or tight your deadline. Over the course of a 30+ year career I've given strategic/creative direction and written copy for dozens of major products and services of clients like yours. I've also run many new business pitches and led pitch teams—so I know how to court clients for you and persuade them to buy your work. When not hands-on writing copy for you, I facilitate high-level positioning and branding workshops; I help teach your teams to become more expert in securing business from new and existing clients; and I make your business life less stressful and more rewarding.

Specialties: Copywriting and concept development, medical advertising Creative leadership/management/training Oncology and biotech communication Strategic positioning and brand development Health care and life sciences marketing New business development Workshop and group facilitation Pitch running Presentation coaching/training Behavioral economics


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